Acert realiza encontros com radiodifusores do interior do Estado

A Associação Cearense de Emissoras de Rádio e Televisão – Acert, está realizando, desde o mês de junho, uma série de encontros com radiodifusores do interior do Ceará. A principal finalidade dos encontros é ouvir as demandas das radiodifusores e, ao mesmo tempo, compartilhar as informações sobre as ações da Acert em apoio às empresas de radiodifusão na busca do melhor atendimento das expectativas de seus ouvintes e de melhores oportunidades no mercado anunciante.

Os próximos encontros acontecem nas cidades de Tianguá e Sobral, nos dias 06 e 07 de julho, respectivamente. Em Tianguá, será realizado no auditório da Rádio Santana, às 16 horas; enquanto a reunião em Sobral terá como local o auditório da CDL – Câmara dos Diretores Lojistas, a partir das 09 horas.

O primeiro encontro aconteceu no dia 17 de junho, com radiodifusores da Região do Cariri. Durante o momento, o presidente da Acert, Afro Lourenço, falou sobre a utilização pelo rádio das novas tecnologias de comunicação em multiplataformas e sua monetização, destacando o lançamento do Projeto Rádio G21, que proporcionará às pequenas e médias empresas de rádio os conhecimentos necessários para seus crescimentos no ambiente tradicional e no ecossistema digital.

Afro Lourenço informou que as primeiras ações desse projeto foram as parcerias firmadas entre ACERT, SEBRAE e SENAC, para o aprimoramento da gestão das pequenas e médias empresas de radiodifusão e da melhor qualificação dos seus profissionais, para ampliar as suas desenvolturas no atual ambiente do mercado.

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