Flamengo é a marca mais forte e valiosa do futebol brasileiro

Pelo segundo ano consecutivo, o Flamengo é o time de futebol com maior valor de mercado e força de marca do país. Os dados, obtidos com exclusividade pela Época NEGÓCIOS, são da Brand Finance, consultoria que lança anualmente um relatório avaliando o desempenho de marcas em diversos setores.

O Flamengo lidera a lista brasileira com um valor de mercado de R$ 516 milhões, seguido pelo Palmeiras, com R$ 415 milhões, e pelo Grêmio, com R$ 224 milhões.

O Palmeiras foi a marca que mais cresceu entre 2022 e 2023, com salto de 53,2%. O Fluminense foi o segundo time com maior valorização, um salto de 48,8%, enquanto o Atlético Mineiro cresceu 47,6%.

Top 10 marcas de futebol mais valiosas do Brasil

  1. Flamengo, R$ 516 milhões
  2. Palmeiras, R$ 415 milhões
  3. Grêmio, R$ 224 milhões
  4. Corinthians, R$ 205 milhões
  5. São Paulo, R$ 191 milhões
  6. Atlético Mineiro, R$ 187 milhões
  7. Internacional, R$ 157 milhões
  8. Santos, R$ 118 milhões
  9. Fluminense, R$ 106 milhões
  10. Atlético Paranaense, R$ 85 milhões

Top 10 marcas de futebol com maior força de marca no Brasil

  1. Flamengo
  2. Corinthians
  3. Palmeiras
  4. São Paulo
  5. Internacional
  6. Atlético Mineiro
  7. Grêmio
  8. Santos
  9. Atlético Paranaense
  10. Fluminense
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